For some companies, Internet is where they are located in- it is to consider the headquarters office as an offline company. It is therefore important to practice the principles of good web design and above all, their sites should address to a maximum number of visitors and especially that they can sell to as many people as possible.
Designers should always make sure to have clear navigation of their websites. Their navigation menus should be kept concise and accurate so that visitors may fluently surf on their sites without confusion.
Why to reduce the number of images on a site? The pictures make a site loading very slow and more often than not, they are useless. If designers believe that the images on their sites remain essential, they should ensure to optimize it using an image editing program so that they are of a minimum size.
Designers keep their paragraphs of text to a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that text blocks do not appear too large. This is important because a block of text that is too large will deter visitors from reading the content.
They should also ensure that their websites comply with Web standards http://www.w3.org and ensure that their HTML codes are compatible with all browsers. It may appear that their sites look great on Internet Explorer, but horrible on Firefox and Opera, if they do not have time to do testing on other browsers, they will lose many potential visitors to their sites.
During the design of their sites, designers avoid using script languages unless they are absolutely necessary. The heaviness of some scripts will slow down the loading time of their sites and even crash some browsers. Also, scripts are not supported by all browsers.
Finally, while respecting the principle of a well-structured site, you will attract better traffic to your website. However, for the whole house finding for you, you will have to perform tests.
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